Delivering a Brand on a Day to Day Basis, The Future of Hospitality Branding. TSHS-0092

The Social Hotelier

Delivering a Brand on a Day-to-Day Basis The Future of Hospitality Branding

Mark Natale, co-founder of Smart Thinking, shares his insights on luxury branding and the strategic strategies that have positioned his agency as a leader in the industry. He discusses his journey from managing fitness centers and spas to co-founding Smart Thinking, emphasizing the importance of delivering a brand daily. Mark also highlights his experience at the Parker Meridian Hotel and how it shaped his approach to brand development in the hospitality industry.

He explains the concept of the symphonic effect in branding and the importance of creating a comprehensive and remarkable guest experience.

Additionally, he provides strategies for independent hotels to compete with larger brands, including defining a unique identity and building a consistent connection with the audience through content marketing. The conversation explores the intersection of hospitality and branding, discussing the importance of creating a cohesive brand experience in hotels. It emphasizes the need for hotels to learn from the retail industry and constantly evolve to meet customer expectations. The conversation also delves into the trend of branded residences and the potential pitfalls associated with them. The role of collaboration between brand agencies and architectural teams is highlighted, emphasizing the importance of starting the brand development process early in a project. The conversation concludes with a discussion on the future of hospitality branding and the balance between automation and human interaction in hotels. Contact details: https://www.smarthinkinginc.com/about Mark Natale Linkedin: linkedin.com/in/mark-natale-9576345