The American healthcare system is one of the most innovative in the world. But it’s also riddled with complex challenges, such as access to affordable medications, inefficiency and administrative burdens, and communication barriers between providers. There’s clearly a better way—and at Surescripts, we have a unique sightline into what that may be. In this series, host Melanie Marcus, Chief Marketing Officer of Surescripts, sits down with today’s most inspiring and innovative leaders in healt ...
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เนื้อหาจัดทำโดย Scott Needham เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Scott Needham หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
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Episode 243: The Power of Lifetime Warranties on Amazon with Michael Kaufman
MP3•หน้าโฮมของตอน
Manage episode 399570399 series 2517013
เนื้อหาจัดทำโดย Scott Needham เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Scott Needham หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
In this episode, Scott interviews Michael Kaufman, an expert in e-commerce and Amazon selling, about the importance and impact of offering a lifetime warranty as a strategy to build brand identity and customer loyalty.
They discuss how this approach can differentiate a brand in a competitive market, foster trust with customers, and contribute to long-term success on Amazon.
Additionally, they share tips and advice for sellers interested in implementing a similar warranty strategy in their businesses.
Episode Notes:
00:25 - Michael Kaufman Introduction
01:10 - How Michael Started
03:45 - Lifetime Warranty
04:55 - Building Credibility from Reviews
06:05 - Fulfilling Claims
08:40 - Organic Product Launch
09:50 - Conversion from Lifetime Warranty
11:15 - Putting the Warranty in the Main Image
12:05 - Tricking the Amazon Algorithm
12:55 - Lifetime Value of Customers
15:25 - Thinking Like a Customer
16:10 - Warranty Registration
17:35 - Utilizing Mailers
LinkedIn: linkedin.com/in/protuffproducts
Website: https://brandfortresshq.com/
Related Post: 8 Strategies To Boost Your Conversion Rates on Amazon
…
continue reading
They discuss how this approach can differentiate a brand in a competitive market, foster trust with customers, and contribute to long-term success on Amazon.
Additionally, they share tips and advice for sellers interested in implementing a similar warranty strategy in their businesses.
Episode Notes:
00:25 - Michael Kaufman Introduction
01:10 - How Michael Started
03:45 - Lifetime Warranty
04:55 - Building Credibility from Reviews
06:05 - Fulfilling Claims
08:40 - Organic Product Launch
09:50 - Conversion from Lifetime Warranty
11:15 - Putting the Warranty in the Main Image
12:05 - Tricking the Amazon Algorithm
12:55 - Lifetime Value of Customers
15:25 - Thinking Like a Customer
16:10 - Warranty Registration
17:35 - Utilizing Mailers
LinkedIn: linkedin.com/in/protuffproducts
Website: https://brandfortresshq.com/
Related Post: 8 Strategies To Boost Your Conversion Rates on Amazon
261 ตอน
MP3•หน้าโฮมของตอน
Manage episode 399570399 series 2517013
เนื้อหาจัดทำโดย Scott Needham เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Scott Needham หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
In this episode, Scott interviews Michael Kaufman, an expert in e-commerce and Amazon selling, about the importance and impact of offering a lifetime warranty as a strategy to build brand identity and customer loyalty.
They discuss how this approach can differentiate a brand in a competitive market, foster trust with customers, and contribute to long-term success on Amazon.
Additionally, they share tips and advice for sellers interested in implementing a similar warranty strategy in their businesses.
Episode Notes:
00:25 - Michael Kaufman Introduction
01:10 - How Michael Started
03:45 - Lifetime Warranty
04:55 - Building Credibility from Reviews
06:05 - Fulfilling Claims
08:40 - Organic Product Launch
09:50 - Conversion from Lifetime Warranty
11:15 - Putting the Warranty in the Main Image
12:05 - Tricking the Amazon Algorithm
12:55 - Lifetime Value of Customers
15:25 - Thinking Like a Customer
16:10 - Warranty Registration
17:35 - Utilizing Mailers
LinkedIn: linkedin.com/in/protuffproducts
Website: https://brandfortresshq.com/
Related Post: 8 Strategies To Boost Your Conversion Rates on Amazon
…
continue reading
They discuss how this approach can differentiate a brand in a competitive market, foster trust with customers, and contribute to long-term success on Amazon.
Additionally, they share tips and advice for sellers interested in implementing a similar warranty strategy in their businesses.
Episode Notes:
00:25 - Michael Kaufman Introduction
01:10 - How Michael Started
03:45 - Lifetime Warranty
04:55 - Building Credibility from Reviews
06:05 - Fulfilling Claims
08:40 - Organic Product Launch
09:50 - Conversion from Lifetime Warranty
11:15 - Putting the Warranty in the Main Image
12:05 - Tricking the Amazon Algorithm
12:55 - Lifetime Value of Customers
15:25 - Thinking Like a Customer
16:10 - Warranty Registration
17:35 - Utilizing Mailers
LinkedIn: linkedin.com/in/protuffproducts
Website: https://brandfortresshq.com/
Related Post: 8 Strategies To Boost Your Conversion Rates on Amazon
261 ตอน
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