Wine & Diversity: A conversation with Leslie Frelow, The Wine Concierge

The Sipping Point: Wine, Food & More!

Summary
In this episode of The Sipping Point, Laurie Forster welcomes Leslie Frelow, the founder of the Wine Concierge, to discuss the importance of representation in the wine industry, particularly for women and minority winemakers. They explore two South African wines, a Chenin Blanc and a Syrah, highlighting their unique qualities and the stories behind their production. Leslie shares her vision for the Wine Concierge, emphasizing community building through wine clubs and the importance of consumer choice. The conversation also touches on future trends in the wine industry, including the use of predictive analytics to better understand consumer preferences.
Takeaways

• Leslie Frelow started the Wine Concierge during COVID-19 with a focus on women and minority winemakers.
• Representation in the wine industry is crucial.
• Chenin Blanc can be a full-bodied, age-worthy wine.
• The Mason Road Syrah is a versatile red wine.
• Wine clubs should offer flexibility and choice.
• Predictive analytics will shape future wine production.
• Consumers should feel empowered in their wine choices.

Wines Tasted
2022 Brookdale Chenin Blanc Old Vine, Paarl, South Africa $38.99

2023 Brookdale Estate ‘Mason Road’ Syrah, Paarl, South Africa $25.49

Use code WINECOACH for 10% off your purchase at TheWineConcierge.co code is good until 12/31
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