Link Building SEO for Entrepreneurs w/ Nicholas Rubright

The Simple and Smart SEO Show

Today's podcast features SEO link-building expert Nicholas Rubright, who shared insights on the importance of link building and PR strategies in SEO for business owners.
*Please excuse my sound quality, I had a mic issue!*- Crystal
Connect with Nick
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Ranko Media
Unique SEO Insights From Nick:

• SEO professionals who figured out SEO organically approach it differently than those who learned it within large companies.
• Marketing efficiency is key.
• Nick shared strategies of crafting content that targets specific keywords and creating data maps.

Nick on PR and SEO:

• The faster indexing of news-worthy content leads to faster link indexing.
• The process of getting the story right for PR can take time and resources.
• Podcasts are the most cost-effective type of PR campaign: they don't require content creation.

Pitching and Posting As A Link Building Strategy:

• Align your pitch with the recipient's content intent.
• Make the initial outreach email short and personalized.
• Understand the recipient's monetization strategy.
• Cold emailing still works.

Data-Driven Content Attracts Journalists

• Generate backlinks with no outreach: select keywords that include statistics, data, or averages.
• Nick introduced "data maps", using the example of "top Valentine's Day gifts by state."
• Leverage the popularity of data maps and allow for both national and local pitching opportunities.

Limited budget for link building?

• Create trend reports based on deep Google trends research.
• Invest in quality content and outreach processes vs. cheap links.
• Understand the effectiveness of internal links.
• Consider combining data content and guest blogging for external links.

Final thoughts to create an SEO Strategy:

• Understand you customer's journey for better SEO.
• Speak to customers to gain insights into their search behavior.
• Creative thinking in digital marketing = great value.
• Precise formulas for SEO success does not exist.

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1. finding the contact, writing every email by hand. (00:00:00)

2. It's just a lot of work. (00:00:02)

3. Welcome to the Simple and Smart SEO Show Podcast (00:00:40)

4. Nick Rubright's SEO Journey: From Music App to SEO Expert (00:01:09)

5. The Evolution of SEO: A Personal Take (00:02:19)

6. The Evolution of SEO: Big Companies vs. Solo Entrepreneurs (00:02:49)

7. Efficiency in Marketing: Big vs. Small Clients (00:03:26)

8. The Power of PR in SEO: Faster Indexing and Domain Authority (00:04:33)

9. Podcasts: The Cost-Effective PR Strategy for SEO (00:07:21)

10. Mastering the Art of the Pitch: Tips for Success (00:08:02)

11. Mastering the Art of the Pitch: From Cold DMs to Building Relationships (00:10:27)

12. Building Relationships in PR Without Prior Connections (00:13:43)

13. Unlocking the Power of Affiliate Links and Guest Posting (00:14:59)

14. Leveraging Affiliate Links and B2B Outreach for Effective PR (00:15:03)

15. Navigating the B2B Landscape for Effective Link Building (00:15:43)

16. Crafting Linkable Assets: A Deep Dive (00:16:39)

17. Misunderstandings and Keyword Adjustments (00:17:17)

18. Leveraging Data for Digital PR Success (00:17:37)

19. Crafting Data-Driven Content for Journalists (00:18:21)

20. Exploring Cost-Effective Strategies for Small Businesses (00:20:12)

21. Leveraging Trends and Statistics for Visibility (00:20:46)

22. Effective Guest Blogging and Content Strategy (00:24:30)

23. Understanding Your Customer's Journey for Better SEO (00:27:02)

24. Understanding Customer Journeys and SEO Insights (00:27:20)

25. Mastering Internal Links and Content Strategy (00:28:21)

26. Creative Thinking in Digital Marketing (00:32:01)

27. Creative Ideation: The Art of Digital PR (00:32:32)

28. Connecting and Concluding Thoughts (00:33:31)

29. Concluding Thoughts and Contact Information (00:33:51)