No Crappy Backlinks! Smart SEO Strategies with Sophia Vega

The Simple and Smart SEO Show

Thinking about transitioning into an SEO career?
Today I'm talking with Sophia Vega, an experienced digital marketer specializing in SEO.
1. Teachers make great digital marketing assistants.

• Sophia discusses her transition from a 15-year teaching career into digital marketing.
• Sophia learned about SEO and went back to school briefly to learn more.

2. Sophia shares about her mental health.

• We discuss the intertwined relationship of mental health and career choices.
• You can always be replaced at your job; you can't be replaced as easily as a spouse or parent.

3. SEO is critical for effective marketing.

• Part of this is understanding customer journeys.
• Also important is implementing meaningful backlinks

4. Entrepreneurs can improve their website SEO.

• Track certain metrics to to understand what works and what doesn't.
• Develop a keyword strategy to enhance website visibility and performance.

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02:47 Transition from Teaching to Digital Marketing

03:45 Understanding the Importance of SEO

04:18 The Role of Strategy in Digital Marketing

05:41 The Importance of Backlinks and SEO Strategy

07:22 Incorporating PR Strategies into Digital Businesses

10:51 Understanding the Value of Quality Backlinks

17:59 Understanding the Importance of Quality Backlinks

18:04 Introduction to Long Tail Keywords and Search Intent

19:50 Understanding the Buyer Funnel

20:22 Creating Content for Different Stages of the Funnel

21:01 Keyword Strategies for Transactional Searches

21:46 Leveraging Competitor Names in SEO

22:16 The Power of Alternative Keywords

30:45 The Importance of Google Search Console

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1. sophia vega (00:00:00)

2. Introduction and Welcoming the Guest (00:00:49)

3. Guest's Background and Journey into SEO (00:01:19)

4. Transition from Teaching to Digital Marketing (00:03:36)

5. Understanding the Importance of SEO (00:04:34)

6. The Role of Strategy in Digital Marketing (00:05:07)

7. The Importance of Backlinks and SEO Strategy (00:06:30)

8. Incorporating PR Strategies into Digital Businesses (00:08:11)

9. Networking and Making Genuine Connections on LinkedIn (00:10:22)

10. Understanding the Value of Quality Backlinks (00:11:40)

11. Final Thoughts and Conclusions (00:14:36)

12. Understanding the Importance of Quality Backlinks (00:18:48)

13. Introduction to Long Tail Keywords and Search Intent (00:18:53)

14. Decoding the Acronyms of SEO (00:19:33)

15. Understanding the Buyer Funnel (00:20:39)

16. Creating Content for Different Stages of the Funnel (00:21:12)

17. Keyword Strategies for Transactional Searches (00:21:50)

18. Leveraging Competitor Names in SEO (00:22:35)

19. The Power of Alternative Keywords (00:23:05)

20. Measuring SEO Success: Tips and Tricks (00:24:59)

21. The Importance of Google Search Console (00:31:34)