Defining Your Artist Brand with Katie Zaccardi | EP 79

The Set Up | Marketing and Music

Katie Zaccardi is a coach and educator for musicians, music teachers, and music coaches, helping them grow their business & bank accounts while ditching overwhelm, self-doubt, and burnout for good. After dedicating 10+ years of her life to the music industry as a student, indie artist, and music industry professional, and creating a life of freedom, abundance, & music for herself, she founded "Out to Be" to give music entrepreneurs the tools, support, & motivation to do the same.

Today we discuss how Katie helps you define your brand as an artist and craft your messaging to always be your authentic self.

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Your brand as a musician is so much more than your genre or your color palette. It’s a reflection of who you are, and why your audience loves you. Knowing your brand makes it easier to show up authentically online and create content with confidence. That's why Katie created The Artist Brand DNA Quiz that helps musicians figure out which one of the 6 Brand Archetypes (The Romantic, The Advocate, The Inspiration, The Observer, The Party Animal, The Entertainer) they are.

Take the quiz https://www.katiezaccardi.com/

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For show notes and past guests, please visit thesetupseries.com

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