EUDR From Plot to Plate: Traceability That Actually Works

The Samuele Tini Show - where business, innovation, and sustainability converge

What does it take to comply with the EU’s deforestation rule and create value for farmers and brands? Alessandro Chelli from Trusty explains how his team built a mobile‑first, offline data stack that gets plot‑level evidence from smallholders, validates claims with certifiers , and writes the results to an audited blockchain—so it is proof, not promises. We cover the EUDR baseline (plot mapping + due diligence), the shared‑cost model that makes tools free for co‑ops when buyers adopt, and why garbage‑in/garbage‑out is solved with third‑party checks before timestamping. We also look ahead: using the same field data for biodiversity/carbon credits, parametric insurance, and even value‑sharing via smart contracts. A practical roadmap from compliance to competitiveness