Understanding ISV's and the Salesforce AppExchange, with Peter Ganza

The Salesforce Career Show

Peter Ganza, the 'AppExchange Whisperer', and tech veteran Janeen Marquardt join me, Vanessa Grant, to share their insights on navigating the complex world of ISVs, product management, and the power of the AppExchange. We unravel the challenges and opportunities that Dreamforce presents for ISVs and explore alternative strategies that might be the game-changer for your business.
Enter the world of product marketing through the experiences of our seasoned guests. From localizing messaging and developing compelling customer stories to transforming marketing strategies in small ISVs, Peter and Janeen lay the stepping stones to success. We dive deep into the effectiveness of Dreamforce and how it compares to smaller, more targeted events. We also shed light on the role of partner ecosystems and their undeniable contribution to Salesforce's success.
Stay tuned as we shift gears toward career growth and personal resilience. We tackle the daunting reality of toxic work environments, drawing from our experiences and challenging you to prioritize your mental well-being over any job. Peter shares his invaluable advice on successful career pivots and the art of maintaining a positive attitude. Not one to shy away from life's curveballs, he recounts his own journey of unexpected challenges and the resilience that saw him through. From product marketing, and ISV partnerships, to personal growth within the Salesforce ecosystem, this episode will accompany your roadmap to success.

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1. Understanding ISV's and the Salesforce AppExchange, with Peter Ganza (00:00:00)

2. Salesforce Career and App Exchange Discussion (00:00:02)

3. Tech Career Journey and Product Marketing (00:04:49)

4. Effectiveness of Dreamforce for ISVs (00:17:58)

5. App Exchange Whisperer (00:24:25)

6. Success and Focus in ISVs (00:32:27)

7. Salesforce ISV Partners and Competition (00:49:41)

8. Evaluate Buying, Building, or Partnering (00:54:19)

9. Evaluating ISVs and App Exchange Reviews (01:00:42)

10. Lessons From Bad Job Experience (01:16:03)

11. Life's Unexpected Challenges and Embracing Resilience (01:20:41)

12. Gemma Beth's Journey in Salesforce Community (01:32:56)

13. Positive Support in the Salesforce Community (01:38:41)