55: How PLG and sales led growth strategies can work hand in hand, with Inyigo Robbertz, Commercial Sales Manager @ Miro 🖌

The Sales Syndicate Podcast

Join us in this insightful episode with Inyigo Robbertz, Commercial Sales Manager at Miro, as we explore the synergy between Product-Led Growth (PLG) and Sales-Led Growth strategies.

We delve into the current state of Miro's Go-To-Market (GTM) strategy, addressing the friction, shifting ratios, and growing outbound sales. We also chat about the marketing efforts focused on user acquisition and how Miro's PLG motion operates.

Learn how Miro's account-based sales strategy targets highly engaged users and runs campaigns tailored to specific segments, including those with approaching renewals.Discover the secrets behind Miro's structured sales-led motion, with a shift towards top-down sales.

Inyigo shares actionable advice, including top tips for teams transitioning from PLG to sales-led approaches and best-performing sales campaigns for PLG user bases.

Don't miss his top three tips, offering valuable insights for professionals in a similar role. Tune in to gain a deeper understanding of aligning PLG and sales-led strategies for optimal growth.