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Ideal Customer Profiles w/ TJ Macke & Jason Serota
ซีรีส์ที่ถูกเก็บถาวร ("ฟีดที่ไม่ได้ใช้งาน" status)
When? This feed was archived on March 04, 2023 11:22 (). Last successful fetch was on August 30, 2022 08:43 ()
Why? ฟีดที่ไม่ได้ใช้งาน status. เซิร์ฟเวอร์ของเราไม่สามารถดึงฟีดพอดคาสท์ที่ใช้งานได้สักระยะหนึ่ง
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 289213828 series 2473388
Who’s buying from you, and who are you selling to - are they the same people?
It’s three for the price of one today, as I’m joined by TJ Macke, SVP of Strategy at Sapper, and Jason Serota, Head of Commercial Business Development (Americas) at Adobe
What we talked about:
- Superhero origin stories of both TJ and Jason
- Storytelling as a key skill set for sales
- Defining ICPs - ideal customer profiles
- DCP vs TCP (desired vs true customer profile)
- Lagging, current and emerging ICPs, as categories
- Involving the right people at the right time
- Advice for individuals working in and leading sales functions
We mention these resources during the show, for you to look up and make use of:
- The Hero’s Journey
- The greatest sales deck ever made
- TJ Macke’s LinkedIn profile
- Jason Serota’s LinkedIn profile
- Outreach’s website
- Sapper’s website
- Adobe’s website
For more engaging sales conversations, subscribe to The Sales Engagement Podcast on Apple Podcasts, Spotify, or our website.
Listening on a desktop & can’t see the links? Just search for The Sales Engagement Podcast in your favorite podcast player.
334 ตอน
ซีรีส์ที่ถูกเก็บถาวร ("ฟีดที่ไม่ได้ใช้งาน" status)
When? This feed was archived on March 04, 2023 11:22 (). Last successful fetch was on August 30, 2022 08:43 ()
Why? ฟีดที่ไม่ได้ใช้งาน status. เซิร์ฟเวอร์ของเราไม่สามารถดึงฟีดพอดคาสท์ที่ใช้งานได้สักระยะหนึ่ง
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 289213828 series 2473388
Who’s buying from you, and who are you selling to - are they the same people?
It’s three for the price of one today, as I’m joined by TJ Macke, SVP of Strategy at Sapper, and Jason Serota, Head of Commercial Business Development (Americas) at Adobe
What we talked about:
- Superhero origin stories of both TJ and Jason
- Storytelling as a key skill set for sales
- Defining ICPs - ideal customer profiles
- DCP vs TCP (desired vs true customer profile)
- Lagging, current and emerging ICPs, as categories
- Involving the right people at the right time
- Advice for individuals working in and leading sales functions
We mention these resources during the show, for you to look up and make use of:
- The Hero’s Journey
- The greatest sales deck ever made
- TJ Macke’s LinkedIn profile
- Jason Serota’s LinkedIn profile
- Outreach’s website
- Sapper’s website
- Adobe’s website
For more engaging sales conversations, subscribe to The Sales Engagement Podcast on Apple Podcasts, Spotify, or our website.
Listening on a desktop & can’t see the links? Just search for The Sales Engagement Podcast in your favorite podcast player.
334 ตอน
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