Is your product positioning working? : April Dunford

The SaaS Sprints Podcast (Content Marketing Podcast)

In this episode of The SaaS Sprints Podcast, April Dunford joins us to discuss positioning. She shares how a SaaS company can express their positioning through their content, sales pitches, and more.

She also throws light on when and how frequently should an organization test and adjust their positioning.

If you're a founder, marketer or a sales person in the world of SaaS, this episode is for you!

𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦

00:00 - Intro

01:29 - When are you ready for positioning

04:13 - How many customers before you validate positioning

06:45 - Transitioning the positioning story from founder-led

09:59 - April's client qualification process

13:48 - Positioning when people don't realize they have a problem

16:54 - Educating the market

20:00 - The need for a cross-functional team

23:28 - What people don't get about boiler plates

25:55 - How often should you reposition your product

29:54 - What do you reposition for?

34:58 - Sales Pitch: the book overview

40:22 - Positioning shouldn't live in the marketing side of the house

44:45 - Rapid Fire

1:02:19 - Connect with April Dunford on LinkedIn

1:02:57 - Parting msg: Stay cool, stay sassy

💌 Connect with April Dunford💌
➟ Linkedin 🔗 https://www.linkedin.com/in/aprildunford/

✨ Also, please listen to episode on: ✨
➟ Apple
🔗 https://podcasts.apple.com/us/podcast/is-your-product-positioning-working-april-dunford/id1686734014?i=1000617605356
➟ Spotify
🔗 https://open.spotify.com/episode/6Rj8rcdUvuMeaZWCYqT8dz
➟ Google Podcast
🔗https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/ZGY0MGQyMTctNzQyZi00MGEwLWJjMWUtYWE4YTBhODczNjc1

✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨

🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/

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SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and also create content you can swear by, let's talk!

No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone.

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