How to master growth experiments: Andres Glusman

The SaaS Sprints Podcast (Content Marketing Podcast)

In this episode of The SaaS Sprints Podcast, Andres Glusman, the CEO of DoWhatWorks joins us to discuss how to master growth experiments. We discuss everything from how to design and run growth experiments, to doing copy optimization, and more.

If you're looking to improve your conversion, and the overall growth, then this episode is for you.

By the end of this episode, you'll have everything you need to start mastering growth experiments and achieving your growth goals!

𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦

00:00 - Intro

01:20 - Why 1 out of 5 growth experiments fail?

03:18 - Why run growth experiments in isolated manner?

05:49 - When and when not to run tests?

09:48 - Relationship between experiments & bottom line

11:40 - The MeetUp case study

15:15 - Framework for running growth experiments

19:20 - Why isolate elements in an experiment?

22:00 - CRO isn't all abt changing button colors

23:38 - Building what people want is tough

27:49 - Product launches and marketing launches are different things

31:09 - Rapid Fire

41:02 - Connect with Andres Glusman on LinkedIn

41:44 - Parting msg: Hone in on the things that matter and work

💌 Connect with Andres Glusman 💌

➟ Linkedin 🔗 https://www.linkedin.com/in/glusman/

Also, please listen to the episode on:

➟ Apple 🔗 https://podcasts.apple.com/us/podcast/how-to-master-growth-experiments-andres-glusman/id1686734014?i=1000619168219

➟ Spotify 🔗 https://open.spotify.com/episode/1eCndoEQ7wRCQM6BNB8fcf

➟ Google Podcast 🔗https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/YzM4YzUwNDUtYjkzZi00OTdmLWJjYzEtZDVmYTBhYjFiODhk

✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨ 🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/

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➟ Unlock the secrets to memorable content with AI | Ryan Law | The SaaS Sprints Podcast | Ep #8 🔗https://youtu.be/MtEtbjQn2tQ

➟ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 🔗 https://youtu.be/MkPwZKfRKk0

➟ How often should you re-evaluate your product positioning 🔗 https://youtube.com/shorts/0xJ-jg1wnt4

➟ Turn your events into content - here's how! 🔗 https://youtube.com/shorts/XSrmgrNh0W8

➟ The Secret to ClickUp's Success Against Jira Revealed! 🔗 https://youtube.com/shorts/2II8J1pMqUY?feature=share

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