Ron Morgan, President and Chief Executive Officer at DoveLewis

The Risky Health Care Business

What he does: Ron is the President and Chief Executive Officer for DoveLewis in Oregon. At DoveLewis Ron is responsible for the vision and strategic initiatives that as a nonprofit serves its customers, donors, and veterinary community. His career spans 40 years in human and animal health care with roles including insurance, joint ventures, rural health networks, and marketing, public relations, and communications.

On risk: "There's risk everywhere. There's nowhere we can't turn both as a veterinary hospital and as a nonprofit where we have a lot of risk to make sure we address … You have to try to anticipate all the scenarios that could affect your business. It's nothing that can happen overnight. You have to plan ahead and you have to look at your scenarios … If you don't foresee and look out for what risk factors could affect your business, it really doesn't take much to affect you from a negative perspective. And next thing you know you might be out of business … With the risks that we face from a recruitment and retention perspective, we've had to change the way that we help train people and bring them into the organization and mentor them … Need to have the right people that can identify those areas of risk. But then you need to have regular work and discussions about those risk factors you need to have, make sure that there's plans in place to check in on the development of those risk factors."

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