Season 7 | Ep45 Helen McGuire on her journey from founding the first women’s careers platform in the Middle East to exiting a global DEI tech business!

The RAG Podcast - Recruitment Agency Growth Podcast

On this week's show, I'm super excited to be joined by Helen McGuire. Helen is the exited founder of Diversely.io, a technology business acquired by Access Group in 2023.

Entering the pandemic in 2020, Helen ran a recruitment business dedicated to helping return-to-work mothers find flexible jobs. Helen understood this cause well, as she’d previously been in this exact position herself.

But she soon realised that her recruitment agency's business model limited the number of people she could actually help. There was so much more to be done!

So, to solve the problem on a broader scale, she decided to pivot her recruitment company and become a technology business instead.

She partnered with a co-founder from a tech background who was as passionate about the project as she was.

Three years later, she successfully grew and exited the company.

In this episode, we discuss the problems women face when returning to work and Helen’s journey as a female founder.

Whether you’re a female founder yourself or a male founder who wants to understand the female perspective and how to balance your workforce, you’re going to enjoy this episode

Chapters

00:00 Challenges faced by women returning to work

04:15 The problem of Diversity and Inclusion in the workplace

06:59 Helen's journey as a female founder

15:10 The acquisition of Diversely and Helen's current work

36:31 Solving the DEI problem in Recruitment

40:19 Building networks and the importance of transparency

45:43 The acquisition by The Access Group

50:27 Scaling the impact of Diversely

57:21 Continuing the journey in the DEI space

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