Season 7 | Ep16 - Anthony Kelly on growing his own recruitment brand DeepRec.ai to 5 heads in 5 months inside the wider Trinnovo Group

The RAG Podcast - Recruitment Agency Growth Podcast

On this week's show, I was super excited to be joined by Anthony Kelly, the founder of DeepRec.ai which is a niche AI recruitment agency, part of the wider Trinnovo group.

He joined the Trinnovo group three and a half years ago, as part of the Trust in Soda brand.

After seeing early success, he left Ireland, moving to the UK and it was here that he realised he wanted to be an entrepreneur.

At the start of 2023, Anthony decided that it was this year that he wanted to launch his agency and that he wanted to do it in Bishop's Stortford, to be close to his partner and newborn baby.

A little negotiation with the founders of Trinnovo, and they agreed that he could launch his own business within the portfolio, as long as he wanted to build something of scale.

They discussed building a business of circa 50 people in headcount with a 2 million EBITDA as a target focus. Anthony said, “yes, but I want to do it my way in an office five days a week in Bishops Stortford. We're not going to be in London.”

They all agreed and got it off the ground.

So he's now a team of five, five months in. He's got a plan to be 18 in 12 months. They're profitable and they're making significant waves from a placement perspective.

In this show, I discuss:

• The strategy behind his business
• His approach to building something locally outside of London
• How he's going to build that scale and what that will mean for him and the team in the future

If you're wanting to speak to or learn from someone who's right in the thick of the first six months of growth of being a new founder, but with a vision of scale and exit and all the things that most people in our industry want, then this is an episode for you to listen to.

Anthony is a charismatic, open, friendly Irish guy. I love talking to him. I'm sure you will too.

Hoxo Message

Are you spending hours on LinkedIn and cold outreach and want more business coming to you over your competition?

Well, if you're the founder or leader of a recruitment agency, here's what we can do for you at Hoxo.

We will give you the training, support, and resources to take you from what I call “an offline recruiter”, reliant on posting jobs and sending in emails to open up new customers, ultimately looking like every other recruiter on LinkedIn - to “an online recruiter”, being seen by over 25,000 relevant people driving a 200% minimum increase in engagement on your profile and seeing daily lead lists from LinkedIn that you can follow up within six weeks time.

And if you don't perform, you don't pay.

How can we make such a bold, results-driven promise like this? Two reasons:

1) While I've been building The RAG Podcast, we've actually done what we say we’ll do for our clients. In less than two years, we built a business generating from zero to over 1 million views per month on LinkedIn leading to multimillion-pound revenues with a sales team of me plus two people without making a single outbound call.

2) Our track record - not only have we done it ourselves, but we've helped over 350 agencies and over 4,700 consultants do it as well, all in the last three years.

Now, if that sounds interesting to you, make sure you fill in our contact form and we’ll tell you how we can help: https://bit.ly/3jpuEWa

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Episode Sponsor: RecruitHub

Our trusted partner RecruitHub helps new founders launch their own recruitment businesses in the UK, US & UAE. The community is growing rapidly, with over 70 founders on the RecruitHub platform.

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- Receive 100% of the fees you bill

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If you're thinking of taking the next step in your career and want to discuss your business idea, please book a confidential chat with RecruitHub's team or learn more here: https://www.recruit-hub.com/uk-awareness/

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Episode Sponsor: Untapped

Safe to say it’s been a tricky year for the recruitment sector globally. Many have had to operate through uncertain times, making tough calls and streamlining where possible.

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If you’re not using this time to rip up your business model and rebuild it with global resources, you are going to fall behind those that do. Due to demand and capacity restraints, they are operating a waiting list at the moment, so be quick to get in touch: www.tryuntapped.com