Mike Hourigan - Mastering Book Promotions in 2024

The Publishing Performance Show

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Mike Hourigan is a representative from Written Word Media, a company known for its book promotion services including Free Booksy and Bargain Booksy. With extensive experience in book marketing, Mike offers valuable insights into effective promotion strategies for authors at various stages of their careers.
In this episode:

• The difference between launch promotions and price promotions
• The concept of promo stacking and its importance in book marketing
• How to use free book promotions effectively to gain reviews and readers
• Strategies for promoting both fiction and non-fiction books
• The importance of book covers and blurbs in marketing success

Resources mentioned:

• Email promotion services: Freebooksy, Bargain Booksy, Red Feather Romance
• Social media advertising: Reader Reach Ads
• Book promotion service: NewInBooks
• Cover design resource: Reedsy

Book recommendation:

• "Company of One" by Paul Jarvis

Connect with Mike Hourigan:

• Website: writtenwordmedia.com
• Email: [e-mail]

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