The Importance of Choosing the Right Idea | Todd Henry

The Profitable Creative

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PROFITABLE TALKS...
In this conversation, Todd Henry discusses his decision to self-publish his most recent book and the reasons behind it. He wanted more control over the size and distribution of the book and wanted it to be short, easy to read, and punchy. He also wanted to be able to distribute the book in a frictionless way and include it with his speaking engagements. Todd shares that self-publishing has allowed him to book more speaking events and have more immediacy in generating interest. He mentions that the profitability of self-publishing depends on how you define it and the goals for the book. Todd also talks about the concept of being missional and the importance of bravery in pursuing a better future. He emphasizes the need for an optimistic vision and a sense of agency to take brave action. Todd highlights that bravery is about serving others and pursuing something beyond profit. He also discusses the role of technology, including AI, in the writing and marketing process. In this conversation, Todd Henry and Christian Brim discuss the use of AI in creative endeavors and the impact it may have in the future. They explore the idea of AI as a tool rather than a replacement for human creativity, and how it can be used to enhance the creative process. They also share their personal experiences with money and entrepreneurship, and the importance of breaking generational mindsets. Todd reflects on his proudest accomplishments as a parent and as a creator, and shares his plans for the future.
PROFITABLE TAKEAWAYS...

• Self-publishing provides more control over the size and distribution of a book.
• Including a self-published book with speaking engagements can generate more interest and immediate impact.
• Profitability in self-publishing depends on how it is defined and the goals for the book.
• Being missional means responding to something in the world and pursuing a vision that serves others.
• Bravery involves having an optimistic vision, a sense of agency, and taking calculated and strategic actions.
• Technology, including AI, can be used in the writing and marketing process of a book. AI should be seen as a tool to enhance the creative process, rather than a replacement for human creativity.
• The use of AI in creative endeavors can provide inspiration, stimulus, and new insights.
• Breaking generational mindsets around money and entrepreneurship is important for pursuing possibilities.
• Being a successful parent means having a strong relationship with adult children.
• Continuing to push forward and produce work is a source of pride and fulfillment.
• Choosing the right idea to work on requires intuition and discernment.
• The book 'The Brave Habit' and the podcast 'The Daily Creative' are valuable resources for exploring creativity and bravery.

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