How I Positioned That: Airtable's Self-Serve Product Marketing Lead, Christy Roach

The Product Marketing Experts

Connect with Christy on LinkedIn here: https://www.linkedin.com/in/christy-roach/
Join Christy on Sharebird here: https://sharebird.com/profile/christy-roach

Questions covered in this episode:

1. What’s your elevator pitch for Airtable?
2. How did you come up with that?
3. Did you use a framework to write it?
4. When do you know it’s working?
5. How do you know when your positioning is ready to ship?
6. How often do you update the positioning for your company?
7. How do you keep new features/products organized within a larger positioning framework?
8. How do you research when working on positioning?
9. Have you ever launched new positioning and realized it failed?
10. What’s the one book a product marketer must buy if they’re going to own their company’s positioning?
11. Who is another product marketing leader we should interview for this series?