How Empathy Elevates Product Design in an AI-Obsessed World (with Koji Pereira)

The Product Manager

In the fast-paced world of product design, balancing technological advancements with empathy is more critical than ever.
In this episode, Hannah Clark is joined by Koji Pereira—VP of Design & Research at Sigma Computing—to offer a unique perspective on this delicate balance. Drawing from his rich career at tech giants like Google, Lyft, and Twitter, Koji underscores the transformative power of empathy in product design and leadership.

Resources from this episode:

• Subscribe to The Product Manager newsletter
• Check out this episode’s sponsor Sprig
• Connect with Koji on LinkedIn
• Check out Sigma Computing

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1. How Empathy Elevates Product Design in an AI-Obsessed World (with Koji Pereira) (00:00:00)

2. Meet Koji Pereira (00:01:34)

3. The Evolution of Design (00:02:23)

4. Integrating Research into Design (00:03:26)

5. Empathy in Design (00:05:51)

6. Visual Design and Aesthetics (00:07:22)

7. AI and the Future of Design (00:09:13)

8. The True Essence of Design (00:12:31)

9. Effective Communication Between PMs and UX Designers (00:15:53)

10. The Role of Research in Design (00:18:49)

11. Defending Design Choices (00:21:51)