Episode 1: Maria Grineva

The Predictive Marketer

In this episode, Maria Grineva provides an overview of the predictive analytics industry, specifically predictive marketing. Maria is the co-founder and data scientist at Orb Intelligence, a Palo Alto company that provides business information for marketing software vendors and B2B marketing agencies. She is responsible for data crawling and system integration and designs algorithms to make use of the data for B2B marketing tasks. Maria works closely with clients of Orb Intelligence, companies like Lattice Engines and Hubspot to integrate the data into marketing software for predictive lead scoring, prospecting, personalized lead nurturing and reducing customer churn.