138 | Launch Your List Series: The Psychology Behind Quiz Lead Magnets & How They Can Grow Your Email List

The Power in Purpose: A Podcast for Wedding Pros

I've never met a BuzzFeed quiz that I didn't love, but what do quizzes have to do with business and our email marketing series? Well, in this episode, I'm very excited to share with you how a quiz can be the best lead magnet option for your wedding industry business. Let's talk about the psychology and the data behind quiz marketing today.

This week, I'm sharing part five of an eight part series where I'm teaching wedding pros all about how to use email marketing to grow your business! I'm so excited, and I hope you'll join me each week as we dive deeper and deeper into all aspects of email marketing. Plus, if you're ready to put everything I'm sharing into practice, join me inside my FREE marketing challenge starting on August 12th. Sign up here!

On this episode of The Power in Purpose Podcast:

• [00:00]: Introduction and Overview

• [03:30]: The Effectiveness of Quizzes as Lead Magnets

• [08:10]: Creating a Fun and Interactive Experience

• [09:55]: The High Conversion Rate of Quizzes

• [12:36]: Establishing Authority with Quizzes

• [14:57]: Pre-Qualifying Potential Clients with Quizzes

• [16:51]: Gathering Valuable Data and Insights

• [20:34]: Creating a Deeper Connection with Couples

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

RESOURCES:

• Join the free email marketing challenge and launch your list! https://candicecoppola.com/challenge

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

• Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

• Get Started With Your First Quiz On Interact: https://get.tryinteract.com/candicecoppola4107

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

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http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

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