$1000 podcast marketing experiment: who's worth the investment and who eats your cash?

The Podmaster: podcasting growth advice and insights for people and brands

If you're feeling frustrated about your stagnant podcast growth despite pouring hours into creating quality content and marketing through social media, then you are not alone! Many indie podcasters struggle to get their voice heard in the crowded digital space, and traditional marketing methods may not yield the desired results. It's easy to feel helpless when you're not getting the listenership you deserve, but don't give up just yet! Investing in the correct tools can help you reach your ideal audience and increase your listener base by a whopping 235%. With the right marketing strategy, you can finally see the growth and success you've been striving for.

Calling all indie podcasters seeking cost-effective podcast growth!

As an indie podcaster, it's essential to strike a balance between producing high-quality content and maximizing your reach to the right audience. This often means seeking out cost-effective strategies that can leverage your podcast's potential.

My experiment demonstrates that success in podcasting relies on a combination of targeted advertising, accessible platforms, and a well-crafted content strategy.

Perhaps most important among these is the art of targeted marketing. By focusing on reaching the ideal audience for your podcast, you can optimise growth without breaking the bank.

So, go on, give it a try, and you just might see your listener base climb to the next level like never before. You can reach out to me via the site at podmastery.co or if you want to learn more about me, check out the agency pages at podknowspodcasting.co.uk

The key moments in this episode are:

00:00:00 - Introduction

00:01:06 - Dismissing Inaccessible Platforms

00:03:27 - Buzsprout Ads

00:06:22 - Acast Ads

00:17:37 - Tip for attaining 'podmastery'! - Apple Podcasts episode artwork

Mentioned in this episode:

Podmaster Free Tips

This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy