Converting Prospects to Clients

The Pilates Business Podcast

In this episode of the Pilates Business Podcast, we delve into the strategies for converting prospects into clients at a clinical Pilates studio.
Hosts David Gunther, Tara Smith, and Claire Gunther from Pilates Can discuss the entire conversion funnel, from initial inquiry to commitment, emphasising the importance of consistency, strategic planning, and team involvement.
The team reviews their current processes, highlighting key strategies like the use of Google reviews for credibility, the significance of initial private sessions, and the necessity for clear communication and follow-up.
They also explore the challenges and solutions for making efficient transitions from private to semi-private sessions, ensuring the entire process is streamlined for both clients and the business. Join us next week to further explore how to refine and enhance these conversion processes.
Tweetables
“Throughout the sales process and even through the initial inquiry there and perhaps attracting the (prospective) client to our website to consider our services, we're always letting the client know that they've got the opportunity to opt out. We really want to work with people that really want to work with us, because that helps us help them get a result. ”
David Gunther – Director Pilates Can / Pilates Business
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Want access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/25

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1. Introduction to Converting Prospects to Clients (00:00:00)

2. Meet the Team and Initial Strategies (00:01:08)

3. Importance of Replication and Feedback (00:03:55)

4. Five Star Google Review Process (00:04:54)

5. Onboarding Process and Initial Private Sessions (00:06:25)

6. Client Commitment and Semi-Private Sessions (00:10:03)

7. Challenges and Solutions in Client Conversion (00:13:20)

8. Evolving Processes Post-COVID (00:22:43)

9. Conclusion and Next Steps (00:27:38)