The Hidden Bias Sabotaging Your Practice Decisions

The Physician Growth Accelerator

Is your brain tricking you into making the wrong business decisions?

In this episode, Zed breaks down how confirmation bias and false beliefs can quietly sabotage your practice.

When revenue trends shift or results don't line up with your expectations, it's easy to grab onto the most convenient explanation and run with it. The problem? Your brain will work overtime to confirm that belief—even if it's wrong.

This episode explains why quick fixes rarely solve the issue, how to uncover the real timeframe that drives your deposits, and why learning to disprove your own assumptions is critical for practice growth. By reframing outcomes as choices you've made, you'll see clearly what needs to change—and gain the ability to fix problems at their true root cause.

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