The Hidden Barriers Between Patients and Treatment

The Physician Growth Accelerator

Patients don't always seek treatment as soon as they should—why? The answer isn't procrastination or cost. Many patients slowly fade into their symptoms, adjusting to discomfort until something forces them to act. But when they finally reach out to your practice, the experience they have can either guide them toward care or push them further away.

In this episode of Physician Growth Accelerator, Zed Williamson uncovers the hidden barriers that keep patients from moving forward with treatment and reveals how private practices unknowingly create friction in the patient journey.

You'll learn:

• Why patients delay care—even when they need it
• How subconscious bias affects their decisions about treatment
• The small (but critical) ways your practice might be turning patients away
• Simple changes that can increase trust, engagement, and follow-through

If you want to create a practice that makes patients feel understood, confident, and ready to move forward, this episode is a must-listen.

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