Zak Bretherton, AVP of Marketing at PennyMac Loan Services, on the importance of attribution and validation through social proof

The Partnership Economy

In this conversation with AVP of Marketing at PennyMac Loan Services, LLC, Zak Bretherton, he talks about all things marketing. Today, you’ll hear about how the marketing team is structured, the urgency in today’s market, the things that keep Zak up at night, choosing an attribution model, and some of the interesting industry dynamics.Prior to joining PennyMac, Zak served in numerous marketing roles at companies including ZMB Marketing, SBE Lifestyle Hospitality, Turn Car Subscriptions, Vylla, ClearPath Lending, and OBE Marketing. Zak holds a BSc in Business Management and Marketing from Arizona State University.

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For more great insights, check out The Partnership Economy book, by David A. Yovanno. The book is available at thepartnershipbook.com and at all major retailers.

Episode Outline[00:53] About PennyMac[01:21] The marketing team structure[02:06] What is top-of-mind?[03:33] The source of truth[05:11] The urgency in the market[08:20] Attribution models[17:00] What’s keeping Zak up at night?[20:06] Interesting industry dynamics[25:03] Zak’s inspirational people

Inspirational PeopleZak’s dadBen Ashworth

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