Becca Bahrke, the CEO of Illuminate Social, on all things influencer marketing

The Partnership Economy

In this episode, Dave sits down with Becca Bahrke, the CEO of Illuminate Social, a growing talent management and brand strategy firm, to discuss all things influencer marketing. Becca shares the story of how she began her career in a traditional media agency, which inspired her to learn more about brand partnerships and ultimately pursue a career in talent management. As someone who is passionate about representing and advocating for content creators, Becca knows the value of successful brand partnerships and stays up to date with all the latest influencer trends. Above all else, she believes in leading with empathy and being a role model for other aspiring female leaders. In this episode, Dave and Becca discuss the inner workings of brand partnerships, the best way to form these partnerships—both from a brand point of view and the creator’s perspective—and actionable insights on the best platforms and content formats. Dave also introduces the show’s first Lightning Round segment, so be sure to stay tuned until the end of the episode.

This podcast episode was produced by Quill.