Gunjit Kaur on Building Worldwide Client Relationships

The Onsite & Offshore Talk with Suresh Ashok

Welcome to the Season 2 Episode of The Onsite & Offshore Podcast....
Unlock the secrets to mastering international sales with our special guest, Gunjit Kaur from UIUX Studio. In this episode, you will learn:
Navigating International Sales: Gunjit shares her journey of selling offshoring services internationally, beginning in the Middle Eastern markets during the COVID-19 pandemic. Her experiences highlight the importance of cultural sensitivity and adaptability in achieving sales success.
Diverse Clientele: Discover her work with clients across Europe, North America, and Asia, including a memorable deal in the pharmaceutical industry in South Africa, achieved through meticulous preparation and determination.
Sales Strategies: Gunjit discusses tried-and-true sales strategies and the critical role of networking in generating leads and securing clients. Key techniques include:
- Targeted marketing (Google Ads, email campaigns)
- The art of persistent follow-ups
Perseverance in Sales: Hear about her decade-long pursuit of a potential client, illustrating the perseverance required in sales.
Understanding Client Needs: The episode emphasizes the importance of understanding a client's business model and digital transformation needs to provide tailored solutions that drive success.
International Business Practices: Gunjit and I explore the intricacies of adapting sales approaches to different cultural contexts.
Key points include:
- Leveraging local partnerships for market insights and credibility
- Establishing personal relationships and understanding local business norms
This episode is packed with practical advice for anyone transitioning to international sales. Whether you're new to sales or a seasoned professional, Gunjit’s insights on effective communication, cultural intelligence, and market research will help you build a global client base and achieve long-term success.
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1. Gunjit Kaur on Building Worldwide Client Relationships (00:00:00)

2. Selling Offshoring Services Internationally (00:00:16)

3. Sales Strategies and Networking for Leads (00:09:16)

4. Navigating International Business Practices (00:21:15)

5. Transitioning to International Sales Market (00:30:34)

6. Global Perspective and International Sales Skills (00:34:08)

7. Effective Networking and Service Value (00:38:54)

8. Leadership Lessons and Sales Strategies (00:50:59)