Episode 160. The Customer Shouldn't Have To Do The Work

The omerisms podcast

A common mistake of someone new to the sales process (whether you're selling a product to a prospect or an idea to your boss) is that the more detail you provide, the higher the chances of success.

Reality works quite differently, as I explain in today's episode. The fact is that the onus is on us to get our message across, which means we need to do the work, not the customer.

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