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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Third Party Candidates & Nonpartisan Voting Initiatives Falter
Manage episode 451023966 series 1324397
เนื้อหาจัดทำโดย NPR เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก NPR หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
Even though many voters said they didn't like Kamala Harris or Donald Trump, very few who voted decided to cast their ballots for other candidates.
Then, a look at why many ranked choice voting & nonpartisan primary ballot initiatives struggled at the polls this November.
This episode: senior White House correspondent Tamara Keith, political correspondent Ashley Lopez, and political reporter Stephen Fowler.
The podcast is produced by Jeongyoon Han and Kelli Wessinger, and edited by Casey Morell. Our executive producer is Muthoni Muturi.
Listen to every episode of the NPR Politics Podcast sponsor-free, unlock access to bonus episodes with more from the NPR Politics team, and support public media when you sign up for The NPR Politics Podcast+ at plus.npr.org/politics.
Learn more about sponsor message choices: podcastchoices.com/adchoices
NPR Privacy Policy
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continue reading
Then, a look at why many ranked choice voting & nonpartisan primary ballot initiatives struggled at the polls this November.
This episode: senior White House correspondent Tamara Keith, political correspondent Ashley Lopez, and political reporter Stephen Fowler.
The podcast is produced by Jeongyoon Han and Kelli Wessinger, and edited by Casey Morell. Our executive producer is Muthoni Muturi.
Listen to every episode of the NPR Politics Podcast sponsor-free, unlock access to bonus episodes with more from the NPR Politics team, and support public media when you sign up for The NPR Politics Podcast+ at plus.npr.org/politics.
Learn more about sponsor message choices: podcastchoices.com/adchoices
NPR Privacy Policy
2114 ตอน
Manage episode 451023966 series 1324397
เนื้อหาจัดทำโดย NPR เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก NPR หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
Even though many voters said they didn't like Kamala Harris or Donald Trump, very few who voted decided to cast their ballots for other candidates.
Then, a look at why many ranked choice voting & nonpartisan primary ballot initiatives struggled at the polls this November.
This episode: senior White House correspondent Tamara Keith, political correspondent Ashley Lopez, and political reporter Stephen Fowler.
The podcast is produced by Jeongyoon Han and Kelli Wessinger, and edited by Casey Morell. Our executive producer is Muthoni Muturi.
Listen to every episode of the NPR Politics Podcast sponsor-free, unlock access to bonus episodes with more from the NPR Politics team, and support public media when you sign up for The NPR Politics Podcast+ at plus.npr.org/politics.
Learn more about sponsor message choices: podcastchoices.com/adchoices
NPR Privacy Policy
…
continue reading
Then, a look at why many ranked choice voting & nonpartisan primary ballot initiatives struggled at the polls this November.
This episode: senior White House correspondent Tamara Keith, political correspondent Ashley Lopez, and political reporter Stephen Fowler.
The podcast is produced by Jeongyoon Han and Kelli Wessinger, and edited by Casey Morell. Our executive producer is Muthoni Muturi.
Listen to every episode of the NPR Politics Podcast sponsor-free, unlock access to bonus episodes with more from the NPR Politics team, and support public media when you sign up for The NPR Politics Podcast+ at plus.npr.org/politics.
Learn more about sponsor message choices: podcastchoices.com/adchoices
NPR Privacy Policy
2114 ตอน
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The NPR Politics Podcast
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Kash Patel was confirmed as the new FBI director yesterday despite questions about his qualifications. The vote was the narrowest in recent memory with two Republicans joining the Democrats in voting "no." Then, Donald Trump is undertaking efforts to slash federal government spending, which includes international pro-democracy and human rights groups. Is China moving in to fill the vacuum the U.S. leaves behind? This episode: political correspondents Ashley Lopez and Susan Davis, justice correspondent Ryan Lucas, international correspondent Emily Feng, and senior editor and correspondent Domenico Montanaro. The podcast is produced by Bria Suggs & Kelli Wessinger, and edited by Casey Morell. Our executive producer is Muthoni Muturi. Listen to every episode of the NPR Politics Podcast sponsor-free, unlock access to bonus episodes with more from the NPR Politics team, and support public media when you sign up for The NPR Politics Podcast+ at plus.npr.org/politics . Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy…
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The NPR Politics Podcast
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Sen. Mitch McConnell announced today that he would not seek reelection when his term is over in 2026, ending his 40-year career in Congress. Then, Donald Trump signed another executive order on Tuesday, giving him expanded power over independent agencies. This episode: political correspondents Sarah McCammon and Susan Davis, White House correspondent Danielle Kurtzleben, and senior national political correspondent Mara Liasson. The podcast is produced by Bria Suggs & Kelli Wessinger, and edited by Casey Morell. Our executive producer is Muthoni Muturi. Listen to every episode of the NPR Politics Podcast sponsor-free, unlock access to bonus episodes with more from the NPR Politics team, and support public media when you sign up for The NPR Politics Podcast+ at plus.npr.org/politics . Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy…
Democrats lost the Senate and the White House in November's elections. Now as a minority party, their representatives — and their voters — are trying to figure out what to do next, and how to provide a roadblock to President Trump's ambitions. This episode: political correspondent Sarah McCammon, congressional correspondent Barbara Sprunt, and senior political editor & correspondent Domenico Montanaro. The podcast is produced by Bria Suggs & Kelli Wessinger, and edited by Casey Morell. Our executive producer is Muthoni Muturi. Listen to every episode of the NPR Politics Podcast sponsor-free, unlock access to bonus episodes with more from the NPR Politics team, and support public media when you sign up for The NPR Politics Podcast+ at plus.npr.org/politics . Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy…
President Trump has shifted U.S. policy regarding the war between Ukraine and Russia. On Tuesday, The U.S. and Russia met for peace talks — without Ukraine — with a goal to ending the conflict. What's behind the shift? This episode: political correspondent Sarah McCammon, White House correspondent Franco Ordoñez, and national security correspondent Greg Myre. The podcast is produced by Bria Suggs & Kelli Wessinger, and edited by Casey Morell. Our executive producer is Muthoni Muturi. Listen to every episode of the NPR Politics Podcast sponsor-free, unlock access to bonus episodes with more from the NPR Politics team, and support public media when you sign up for The NPR Politics Podcast+ at plus.npr.org/politics . Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy…
He campaigned on lowering the cost of household goods, but inflation remains outside the range the Federal Reserve desires, and the cost of eggs, among other items, remains higher than usual. What does President Trump's economic policy look like? This episode: political correspondent Sarah McCammon, White House correspondent Danielle Kurtzleben, and chief economics correspondent Scott Horsley. The podcast is produced by Bria Suggs & Kelli Wessinger, and edited by Casey Morell. Our executive producer is Muthoni Muturi. Listen to every episode of the NPR Politics Podcast sponsor-free, unlock access to bonus episodes with more from the NPR Politics team, and support public media when you sign up for The NPR Politics Podcast+ at plus.npr.org/politics . Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy…
The Department of Justice instructed prosecutors to dismiss federal corruption charges against New York City Mayor Eric Adams. Rather than abiding by the order, many prosecutors have resigned in protest. Then, two of President Trump's more controversial cabinet picks, Tulsi Gabbard and Robert F. Kennedy, Jr., were confirmed to their posts. How did they overcome initial skepticism? This episode: White House correspondent Asma Khalid, senior White House correspondent Tamara Keith, national justice correspondent Carrie Johnson, and congressional correspondent Deirdre Walsh. The podcast is produced by Bria Suggs & Kelli Wessinger, and edited by Casey Morell. Our executive producer is Muthoni Muturi. Listen to every episode of the NPR Politics Podcast sponsor-free, unlock access to bonus episodes with more from the NPR Politics team, and support public media when you sign up for The NPR Politics Podcast+ at plus.npr.org/politics . Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy…
The unit, led by Elon Musk, has run into legal obstacles as it continues its rapid efforts to change the way the federal government functions. We look at the latest developments. This episode: White House correspondents Asma Khalid and Franco Ordoñez, and State Department correspondent Michele Kelemen. The podcast is produced by Bria Suggs & Kelli Wessinger, and edited by Casey Morell. Our executive producer is Muthoni Muturi. Listen to every episode of the NPR Politics Podcast sponsor-free, unlock access to bonus episodes with more from the NPR Politics team, and support public media when you sign up for The NPR Politics Podcast+ at plus.npr.org/politics . Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy…
On the campaign trail, Donald Trump promoted an "America First" approach. How does that translate to how the U.S. works with other countries? This episode: White House correspondents Asma Khalid and Franco Ordoñez, and State Department correspondent Michele Kelemen. The podcast is produced by Bria Suggs & Kelli Wessinger, and edited by Casey Morell. Our executive producer is Muthoni Muturi. Listen to every episode of the NPR Politics Podcast sponsor-free, unlock access to bonus episodes with more from the NPR Politics team, and support public media when you sign up for The NPR Politics Podcast+ at plus.npr.org/politics . Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy…
Alongside newly announced universal tariffs on aluminum and steel imports, President Trump has levied tariffs, currently on hold, on a number of goods from Canada and Mexico. How are those countries reacting? This episode: White House correspondent Asma Khalid, political correspondent Susan Davis, international affairs correspondent Jackie Northam, and Mexico City correspondent Eyder Peralta. The podcast is produced by Bria Suggs & Kelli Wessinger, and edited by Casey Morell. Our executive producer is Muthoni Muturi. Listen to every episode of the NPR Politics Podcast sponsor-free, unlock access to bonus episodes with more from the NPR Politics team, and support public media when you sign up for The NPR Politics Podcast+ at plus.npr.org/politics . Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy…
The government agency formed in the wake of the Great Recession acts to regulate financial products, like credit cards & mortgages. But, conservatives have never liked the CFPB, and its new acting director — appointed by President Trump over the weekend — ordered the agency's employees to stop working. They and critics fear the move is a step toward dismantling the CFPB altogether. This episode: White House correspondent Asma Khalid, political correspondent Susan Davis, and personal finance correspondent Laurel Wamsley. The podcast is produced by Bria Suggs & Kelli Wessinger, and edited by Casey Morell. Our executive producer is Muthoni Muturi. Listen to every episode of the NPR Politics Podcast sponsor-free, unlock access to bonus episodes with more from the NPR Politics team, and support public media when you sign up for The NPR Politics Podcast+ at plus.npr.org/politics . Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy…
The Trump administration's offer for federal employees to resign now and keep their pay and benefits through September has been paused for now. What happens next with the so-called fork in the road. Then, FBI agents who were involved with January 6th cases have sued their bosses at the Department of Justice. This episode: White House correspondent Tamara Keith, labor correspondent Andrea Hsu, political correspondent Susan Davis, and justice correspondent Carrie Johnson. The podcast is produced by Bria Suggs & Kelli Wessinger, and edited by Casey Morell. Our executive producer is Muthoni Muturi. Listen to every episode of the NPR Politics Podcast sponsor-free, unlock access to bonus episodes with more from the NPR Politics team, and support public media when you sign up for The NPR Politics Podcast+ at plus.npr.org/politics . Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy…
At a Tuesday press conference with Israeli Prime Minister Benjamin Netanyahu, President Trump said he wanted the U.S. to own Gaza and he would transform it into the "Riviera of the Middle East." What has been the reaction to those statements? This episode: White House correspondent Tamara Keith, national security correspondent Greg Myre, and national political correspondent Don Gonyea. The podcast is produced by Bria Suggs & Kelli Wessinger, and edited by Casey Morell. Our executive producer is Muthoni Muturi. Listen to every episode of the NPR Politics Podcast sponsor-free, unlock access to bonus episodes with more from the NPR Politics team, and support public media when you sign up for The NPR Politics Podcast+ at plus.npr.org/politics . Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy…
Congress is supposed to hold the power of the purse. So what do Republicans in Congress think about what appears to be President Trump and Elon Musk's "cut first, ask later" approach? This episode: White House correspondent Tamara Keith, political correspondent Susan Davis, and congressional correspondent Deirdre Walsh. The podcast is produced by Bria Suggs & Kelli Wessinger, and edited by Casey Morell. Our executive producer is Muthoni Muturi. Listen to every episode of the NPR Politics Podcast sponsor-free, unlock access to bonus episodes with more from the NPR Politics team, and support public media when you sign up for The NPR Politics Podcast+ at plus.npr.org/politics . Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy…
Elon Musk is keeping his campaign promise of trying to cut $2 trillion of federal spending through his unit, DOGE. After some questions about his role, the White House announced that he is now a "special government employee." What has Musk been able to accomplish thus far? This episode: White House correspondent Tamara Keith, power and influence reporter Shannon Bond, and tech reporter Bobby Allyn. The podcast is produced by Bria Suggs & Kelli Wessinger, and edited by Casey Morell. Our executive producer is Muthoni Muturi. Listen to every episode of the NPR Politics Podcast sponsor-free, unlock access to bonus episodes with more from the NPR Politics team, and support public media when you sign up for The NPR Politics Podcast+ at plus.npr.org/politics . Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy…
This past weekend, President Trump imposed new tariffs on Mexico, Canada, and China. He has since walked back the 25% on Mexican imports after a conversation with Mexico's president. The others are still set to take effect on Tuesday. Then, Elon Musk announced that his DOGE was shutting down USAID as part of his initiative to slash government spending. This episode: White House correspondents Tamara Keith and Franco Ordoñez and senior political editor and correspondent Domenico Montanaro. The podcast is produced by Bria Suggs & Kelli Wessinger, and edited by Casey Morell. Our executive producer is Muthoni Muturi. Listen to every episode of the NPR Politics Podcast sponsor-free, unlock access to bonus episodes with more from the NPR Politics team, and support public media when you sign up for The NPR Politics Podcast+ at plus.npr.org/politics . Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy…
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