Communication Elevation

The Ninja Selling Podcast

Matt and Garrett are back with another short and sweet episode, and this time they breathe new life into real estate marketing by demonstrating how a simple postcard can become a cornerstone of building strong client relationships. Tackling the misconception that frequent communication equals ‘spam’, they instead advocate for a strategic delivery of valuable content that fosters familiarity and trust.

Our hosts emphasize the importance of diversifying communication methods with the key lying in the quality and relevance of the content itself. Noting that the goal of such communication is to educate, entertain, or evoke emotions, allowing agents to connect with clients on a deeper level, Matt and Garrett encourage experimentation with various communication strategies. The episode emphasizes the fact that it's all about delivering value in every touchpoint, encouraging agents to prioritize a client-centric approach and explore diverse content types so they can stand out in the competitive market.

Learn more about successful communication strategies by joining the close to 16000 other Ninjas with all levels of experience who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at Ninja Selling Podcast Facebook. Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out Ninja Selling Events for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit Ninja Coaching to connect with one of our fantastic coaches.

Episode Highlights:

• Reevaluating the value of postcards as an essential strategy

• Insights on customizing communication approaches

• Delivering content that is both valuable and pertinent to the client's interests and needs

• Motivation for real estate agents to amplify their communication efforts

• Ensuring that increased contact fosters familiarity rather than annoyance

• Injecting creativity into marketing efforts

• The positive effects of consistent, meaningful content on fostering client trust

• Success stories regarding the power of postcards and other innovative marketing tactics

• Finding the most effective way to engage your specific audience

Quotes:

"I am always reminded that all of this comes back to communication with people, connection with people, relationships with people."

"I've just doubled down on my phone calls this year...and the conversations are leading to incredible referrals."

"So many agents have this fear of sending too much information to people... if you focus on the value, then the frequency doesn't really become an issue anymore."

"Marketing will not take the place of your live interactions... you cannot get out-personalitied."

"I really leaned into my postcards... all of a sudden, my phone started ringing like crazy."

"It's not just mail for the sake of mail... it's proof of concept type mail that makes people say, “I have confidence in this person.”"

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