How not to go to market

The Needle Movers

Ever cringed at your early entrepreneurial exploits? That's where Valerio Tommaso and I, Mark Chasins, kick off a hearty discussion about the rollercoaster ride of finding our footing in the business world. With a good-humored nod to the days when "market research" meant a mishmash of reality TV lessons and overly ambitious collegiate networking, we share tales that are as hilarious as they are enlightening. From the misconstrued concept of a target audience to the comical yet critical realization that even the most enthusiastic hustle can lead to lessons learned the hard way, our conversation is a treasure trove of entrepreneurial do's and don'ts.
Remember when university email directories were the Holy Grail for guerrilla marketers? We take a stroll down memory lane to dissect the good, the bad, and the legality-questionable strategies that peppered our journey – all before the drama of GDPR. The episode is peppered with reflections on the psychological impacts of 'free' services and the undeniable allure of exclusivity in creating lasting client relationships. We wrap up by exploring the paradox of 'skin in the game' and its role in engagement. So, grab your headphones and join us for a candid, comedic jaunt through the trials and triumphs of entrepreneurial strategy.

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1. How not to go to market (00:00:00)

2. Importance of Finding a Niche (00:00:03)

3. Marketing Strategy With University Email Addresses (00:11:38)

4. The Benefits of Accountability and Exclusivity (00:24:02)