How Artists Find Their Purpose | Ultra Records

The Music Industry Podcast

In this episode, we dive deep into the music industry with Mike Burns from Ultra Music, discussing the critical importance of storytelling, understanding your "why," and navigating today’s crowded market for artist growth. Listeners will learn how to authentically build their brand and the strategies behind successful marketing in music.
• Insights on the role of radio and its impact on emerging artists
• Importance of storytelling and authentic engagement in music
• Strategies for leveraging social media effectively
• Emphasis on consistency and the significance of small wins
• Navigating the music landscape with a focus on the artist’s unique journey

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1. Ultra Records and the Music Industry (00:00:00)

2. Music Industry Strategies for Emerging Artists (00:11:07)

3. Artist Marketing Strategies on Social Media (00:16:08)

4. TikTok and Instagram Marketing Strategies (00:28:10)

5. Building Relationships With Music Industry DSPs (00:40:15)

6. Live Gig Promotion Strategies (00:46:48)