596 Preserving and Archiving Your Musical History and Legacy

The Music Biz Weekly

#bandsintown #musicbizweeklypodcast #musicmarketing #musicbiz #musicmarketingtips #hypebot #bandsintown #bandzoogle #discmakers #threads #threadsapp Episode 596: Brad Mindich from Definitive Authentic joins us to talk about how they preserve, document and archive the past and turn into potential new revenue streams and traveling and online museums for your fans to enjoy. Definitive Authentic works directly with renowned artists, athletes, brands, and franchises across music, culture, and sports to expand their legacies and create powerful connections with their fans. Created by Inveniem in 2020, Definitive Authentic builds digital and physical experiences, creates compelling narratives, and tells stories through technology for their clients’ physical and digital artifacts. Examples include Ghost’s immersive touring museum experience, virtual museums with limited-edition collectibles like the Metallica Black Box and the Def Leppard Vault as well as recently launched experiences for Bon Jovi and Motley Crue. Download Jay Gilbert’s Release Planner. - https://bit.ly/39EDAyD Download Michael Brandvold Release Checklists. - https://bit.ly/3ue9X0m Our Sponsors: • Visit Bandzoogle.com to try it free for 30 days, and use the promo code “musicbizweekly” to get 15% off the first year of any subscription. • Get free shipping on CD orders of 100+ from DiscMakers.com with code FREEBIZ (up to a $150 value!). • Join the Bandsintown Artist Community to discuss each episode, bandsintown.musicbizweeklypodcast.com • Visit Hypebot for music business news and insights. www.Hypebot.com • Visit Bandsintown to manage your tour dates and communicate with your fans. www.Bandsintown.com Michael Brandvold is a freelance music industry consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online & social marketing as well as e-commerce and customer acquisition and retention. Gene Simmons of KISS first tapped Michael's skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com's multi-million dollar enterprise, including their ground-breaking VIP ticket program. Michael has also managed the online efforts for BIOHAZARD, Foghat, W.A.S.P. KISS, ACCEPT, SOiL, Dream Theater, Little Caesar, Narada Michael Walden, Motley Crüe, Rod Stewart, Madonna, Ozzy Osbourne, Madonna and Britney Spears to name only a few. If you are interested in speaking with Michael about what he can do to assist with your marketing needs contact him online at: email: me (at) mikebrandvold.com Website: www.MichaelBrandvold.com ---- As a teenager in the Pacific Northwest, Jay smuggled his Canon F-1 into rock concerts to get the perfect shot of the likes of Van Halen, Queen and Cheap Trick. After college, he toured as a musician gaining invaluable experience in what it takes to create and promote an album. He later translated that knowledge as an executive with Universal, Sony and Warner Music Groups. He moved to San Francisco and finally to Los Angeles for Universal Music where he worked for 18 years, most recently as VP New Media and Online Marketing for Universal Music Enterprises. Jay has been on the cutting edge of Digital Sales & Marketing with Universal, Starbucks Entertainment, Fox and Warner Music. It is this unique perspective as a musician, music executive, and fan that makes Jay‘s approach to Digital Strategy and Online Marketing so artist-friendly.” Jay co-founded Label Service company LABEL LOGIC and also works with clients as an independent consultant. He publishes a weekly industry news email called Your Morning Coffee. Subscribe here: http://bit.ly/2cuQbb2 email: [e-mail] Website: http://www.jaygilbertconsulting.com