Global SaaS Focus: Localizing for Growth in Europe and Beyond

The Multilingual Content Podcast, Powered by Undertow

Should you localize your product and marketing content, or is English enough? 🌍 In this episode, Nicola Calabrese (Undertow) is joined by Clément Dumont, co-founder of The Growth Syndicate, to explore the real-world challenges and strategies behind SaaS localization in international markets. With experience working across Europe and the US, Clément shares insights on when localization is necessary, how user expectations vary across countries, and which markets are more accepting of English-only content. 🇫🇷🇪🇸🇳🇱 💡 Why localization matters more in Southern and Central Europe than in the Nordics or the Netherlands 📋 How verticals like healthcare and finance leave no room for English-only strategies 🧪 When it's smart to delay product localization and how to test if it’s holding you back 🔍 The surprising ways users "hack" around missing local language support 👨‍💻 Why developers may not care about translated docs but marketers definitely do If you're expanding your B2B SaaS business internationally, this episode will help you navigate the gray areas of localization so you can scale smarter and faster 🚀 🎧 Listen now and follow Global SaaS Focus for more expert insights on going global with confidence