Global SaaS Focus: Balancing English-First Products with Local Market Needs

The Multilingual Content Podcast, Powered by Undertow

Can you scale globally without localizing everything from day one? 🌍 In this episode, Clément Dumont, co-founder of The Growth Syndicate, joins us to explore how SaaS companies can balance the efficiency of English-first products with the expectations of local users. We dive into what it takes to go international in a lean, strategic way without skipping the groundwork. 🎯 Topics we cover: 🔍 Spotting early traction in new markets 🧩 Minimum viable localization: what it is and why it matters 💬 When it’s okay to keep your product in English (and when it’s not) 🧠 How buyer and user expectations differ across regions 🧪 Testing messaging, sales, and hiring before going all-in If you're building or expanding a B2B SaaS product, this episode is packed with insights to help you localize smart, scale efficiently, and serve global users better 🚀 👉 Follow the show for more practical conversations on growing SaaS businesses internationally.