3 Mistakes Business Owners Make When Using Their Podcast to Generate Leads

The More Profitable Podcast with Stacey Harris

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There are three mistakes our team sees over and over again when business owners are looking to generate right-fit clients from their podcast. These come up again and again, and they’re fixable. So let’s fix them!

In the last few weeks, I’ve been in the car a lot. I live in Orange County, California but often head up to LA for events or to meet up with friends, and for some reason, it’s been happening a lot these last few weeks. That means a lot of time in the car which obviously means a lot of podcast time.

Instead of staying with my comfort shows and my old business favorites, I went to search and just organically started looking for shows that would probably be a fit to work with us. I wanted to see what was happening in the market. What are these hosts doing right now that works, and what are they doing that likely isn’t working? This episode is a look at what I discovered.

In this episode of The More Profitable Podcast, we’ll talk about the three mistakes we see service-based businesses make time and again that prevent them from using their podcast to generate, educate, and convert right-fit clients

5:00 - The first of two ways podcasters make the mistake of making their show all about themselves.

7:30 - The importance of understanding why you’re sharing what you’re sharing on your podcast

11:50 - You cannot “value” your audience into a sale

13:00 - What value should actually look like in your brand’s podcast

16:15 - Trying to prove how smart you are is now how you generate sales from your podcast and will lead you to make the first mistake

17:40 - Are you distracting your listeners instead of delivering on your show’s purpose

18:50 - Examples of a strategic way to include guests in your podcast

22:00 - The kinds of guests our podcast features (and why)

24:20 - A reminder, we’ve all made these mistakes and will likely make them again

Mentioned In 3 Mistakes Business Owners Make When Using Their Podcast to Generate Leads
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