Navigating a difficult cotton market with Jarral Neeper, President of Trucott, Inc.

The Modern Cotton Story

Listen to Mr. Neeper as he discusses many of the challenges facing U.S. cotton growers as a new harvest gains momentum. He also focuses on the problems faced by farmers and textile mills as retailers struggle with considerable inventory and weakening consumer demand which, in turn, has resulted in slower sales of textiles throughout the supply chain. Our lively program also discusses the competitive challenges faced by cotton from synthetic fibers, as well as the impact of global market conditions, and the outlook for cotton as a quality product for apparel brands and retailers. This is a fascinating program with one of the leading cotton analysts in the world. Hosted by Ray Daniels of BASF, and interviewed by Bob Antoshak, Gherzi Textile Organization.