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Revenue Leadership Strategy in a Digital World with P. Cory Hogan of Lob
Manage episode 331577978 series 2882680
Navigating today’s digital world is daunting, especially for businesses. There’s no shortage of tactics to leverage–emails, blogs, videos, webinars, podcasts, ads–and a seemingly endless supply of apps and platforms to execute those initiatives. So, how do you break through the noise and get your company noticed?
For Cory Hogan, CRO of Lob, the key is revenue leadership. Whether you’re helping build a community for your employees or offering potential customers a personalized ad experience, your job as a leader is to meet people where they are. And taking a unique approach might just help push your brand over the top.
In this episode of The Modern CFO, Cory explains how Lob is connecting the digital world with the physical one, what it takes to provide the right environment for hybrid employees, and the strategy of today’s CROs.
Show Links
- Check out Lob
- Connect with P. Cory Hogan on LinkedIn
- Check out Nth Round
- Connect with Andrew Seski on LinkedIn
Key Takeaways
7:15 – Cultivating an entrepreneurial, organizational spirit
The ambition and motivation that comes with being an entrepreneur have been a part of Cory’s DNA since childhood.
9:17 – Making the most of your ad spend
At Lob, the goal is to connect the digital world with the physical one through a tech-first approach to marketing.
10:45 – Personalize your marketing
Personalized, timely, and physical marketing tools get your customers’ attention, and Lob’s clients have seen on average 19-times better returns than some other digital-only marketing methods.
13:18 – The strategy of a modern CRO
The modern CRO must learn how to master both the art and the science of a revenue system in order to get the best results.
14:30 – Provide the right environment
The remote/hybrid work model of today makes it difficult to create a cohesive workplace. Leaders must work extra hard to create a safe, creative, and productive environment.
49 ตอน
Manage episode 331577978 series 2882680
Navigating today’s digital world is daunting, especially for businesses. There’s no shortage of tactics to leverage–emails, blogs, videos, webinars, podcasts, ads–and a seemingly endless supply of apps and platforms to execute those initiatives. So, how do you break through the noise and get your company noticed?
For Cory Hogan, CRO of Lob, the key is revenue leadership. Whether you’re helping build a community for your employees or offering potential customers a personalized ad experience, your job as a leader is to meet people where they are. And taking a unique approach might just help push your brand over the top.
In this episode of The Modern CFO, Cory explains how Lob is connecting the digital world with the physical one, what it takes to provide the right environment for hybrid employees, and the strategy of today’s CROs.
Show Links
- Check out Lob
- Connect with P. Cory Hogan on LinkedIn
- Check out Nth Round
- Connect with Andrew Seski on LinkedIn
Key Takeaways
7:15 – Cultivating an entrepreneurial, organizational spirit
The ambition and motivation that comes with being an entrepreneur have been a part of Cory’s DNA since childhood.
9:17 – Making the most of your ad spend
At Lob, the goal is to connect the digital world with the physical one through a tech-first approach to marketing.
10:45 – Personalize your marketing
Personalized, timely, and physical marketing tools get your customers’ attention, and Lob’s clients have seen on average 19-times better returns than some other digital-only marketing methods.
13:18 – The strategy of a modern CRO
The modern CRO must learn how to master both the art and the science of a revenue system in order to get the best results.
14:30 – Provide the right environment
The remote/hybrid work model of today makes it difficult to create a cohesive workplace. Leaders must work extra hard to create a safe, creative, and productive environment.
49 ตอน
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