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āđ€āļ™āļ·āđ‰āļ­āļŦāļēāļˆāļąāļ”āļ—āļģāđ‚āļ”āļĒ Shamanth Rao āđ€āļ™āļ·āđ‰āļ­āļŦāļēāļžāļ­āļ”āđāļ„āļŠāļ•āđŒāļ—āļąāđ‰āļ‡āļŦāļĄāļ” āļĢāļ§āļĄāļ–āļķāļ‡āļ•āļ­āļ™ āļāļĢāļēāļŸāļīāļ āđāļĨāļ°āļ„āļģāļ­āļ˜āļīāļšāļēāļĒāļžāļ­āļ”āđāļ„āļŠāļ•āđŒāđ„āļ”āđ‰āļĢāļąāļšāļāļēāļĢāļ­āļąāļ›āđ‚āļŦāļĨāļ”āđāļĨāļ°āļˆāļąāļ”āļŦāļēāđƒāļŦāđ‰āđ‚āļ”āļĒāļ•āļĢāļ‡āļˆāļēāļ Shamanth Rao āļŦāļĢāļ·āļ­āļžāļąāļ™āļ˜āļĄāļīāļ•āļĢāđāļžāļĨāļ•āļŸāļ­āļĢāđŒāļĄāļžāļ­āļ”āđāļ„āļŠāļ•āđŒāļ‚āļ­āļ‡āļžāļ§āļāđ€āļ‚āļē āļŦāļēāļāļ„āļļāļ“āđ€āļŠāļ·āđˆāļ­āļ§āđˆāļēāļĄāļĩāļšāļļāļ„āļ„āļĨāļ­āļ·āđˆāļ™āđƒāļŠāđ‰āļ‡āļēāļ™āļ—āļĩāđˆāļĄāļĩāļĨāļīāļ‚āļŠāļīāļ—āļ˜āļīāđŒāļ‚āļ­āļ‡āļ„āļļāļ“āđ‚āļ”āļĒāđ„āļĄāđˆāđ„āļ”āđ‰āļĢāļąāļšāļ­āļ™āļļāļāļēāļ• āļ„āļļāļ“āļŠāļēāļĄāļēāļĢāļ–āļ›āļāļīāļšāļąāļ•āļīāļ•āļēāļĄāļ‚āļąāđ‰āļ™āļ•āļ­āļ™āļ—āļĩāđˆāđāļŠāļ”āļ‡āđ„āļ§āđ‰āļ—āļĩāđˆāļ™āļĩāđˆ https://th.player.fm/legal
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āļ­āļ­āļŸāđ„āļĨāļ™āđŒāļ”āđ‰āļ§āļĒāđāļ­āļ› Player FM !

ðŸ’ĄLearnings from 750+ AB tests with Matthew Emery (Product Manager & Consultant at Turbine Games Consulting.)ðŸ’Ŋ

21:41
 
āđāļšāđˆāļ‡āļ›āļąāļ™
 

Manage episode 398699539 series 2575608
āđ€āļ™āļ·āđ‰āļ­āļŦāļēāļˆāļąāļ”āļ—āļģāđ‚āļ”āļĒ Shamanth Rao āđ€āļ™āļ·āđ‰āļ­āļŦāļēāļžāļ­āļ”āđāļ„āļŠāļ•āđŒāļ—āļąāđ‰āļ‡āļŦāļĄāļ” āļĢāļ§āļĄāļ–āļķāļ‡āļ•āļ­āļ™ āļāļĢāļēāļŸāļīāļ āđāļĨāļ°āļ„āļģāļ­āļ˜āļīāļšāļēāļĒāļžāļ­āļ”āđāļ„āļŠāļ•āđŒāđ„āļ”āđ‰āļĢāļąāļšāļāļēāļĢāļ­āļąāļ›āđ‚āļŦāļĨāļ”āđāļĨāļ°āļˆāļąāļ”āļŦāļēāđƒāļŦāđ‰āđ‚āļ”āļĒāļ•āļĢāļ‡āļˆāļēāļ Shamanth Rao āļŦāļĢāļ·āļ­āļžāļąāļ™āļ˜āļĄāļīāļ•āļĢāđāļžāļĨāļ•āļŸāļ­āļĢāđŒāļĄāļžāļ­āļ”āđāļ„āļŠāļ•āđŒāļ‚āļ­āļ‡āļžāļ§āļāđ€āļ‚āļē āļŦāļēāļāļ„āļļāļ“āđ€āļŠāļ·āđˆāļ­āļ§āđˆāļēāļĄāļĩāļšāļļāļ„āļ„āļĨāļ­āļ·āđˆāļ™āđƒāļŠāđ‰āļ‡āļēāļ™āļ—āļĩāđˆāļĄāļĩāļĨāļīāļ‚āļŠāļīāļ—āļ˜āļīāđŒāļ‚āļ­āļ‡āļ„āļļāļ“āđ‚āļ”āļĒāđ„āļĄāđˆāđ„āļ”āđ‰āļĢāļąāļšāļ­āļ™āļļāļāļēāļ• āļ„āļļāļ“āļŠāļēāļĄāļēāļĢāļ–āļ›āļāļīāļšāļąāļ•āļīāļ•āļēāļĄāļ‚āļąāđ‰āļ™āļ•āļ­āļ™āļ—āļĩāđˆāđāļŠāļ”āļ‡āđ„āļ§āđ‰āļ—āļĩāđˆāļ™āļĩāđˆ https://th.player.fm/legal

Our guest in today’s episode is Matt Emery, Product Manager & Consultant at Turbine Games Consulting.

Matt has extensive experience with over 750 A/B tests across gaming genres – and across retention, monetization, and game development. In this episode, he delves into the key takeaways from these tests and how to audit and improve mobile games.
Check out the show notes here: https://mobileuseracquisitionshow.com/episode/750-tests-matt-emery-turbine/
KEY HIGHLIGHTS
📍Product Market Fit (PMF) is vital; optimization won’t fix fundamental PMF issues.
📈 Analyze CPI vs. LTV to identify growth opportunities.
🔑 Defining PMF for games involves competitive retention and CPI thresholds.
🗂ïļ Prioritize improving retention over monetization for struggling games.
⚖ïļ Balance monetization to enhance retention without compromising user experience.
📌 Casual games are easier to optimize due to lower complexity.
**
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

  continue reading

271 āļ•āļ­āļ™

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iconāđāļšāđˆāļ‡āļ›āļąāļ™
 
Manage episode 398699539 series 2575608
āđ€āļ™āļ·āđ‰āļ­āļŦāļēāļˆāļąāļ”āļ—āļģāđ‚āļ”āļĒ Shamanth Rao āđ€āļ™āļ·āđ‰āļ­āļŦāļēāļžāļ­āļ”āđāļ„āļŠāļ•āđŒāļ—āļąāđ‰āļ‡āļŦāļĄāļ” āļĢāļ§āļĄāļ–āļķāļ‡āļ•āļ­āļ™ āļāļĢāļēāļŸāļīāļ āđāļĨāļ°āļ„āļģāļ­āļ˜āļīāļšāļēāļĒāļžāļ­āļ”āđāļ„āļŠāļ•āđŒāđ„āļ”āđ‰āļĢāļąāļšāļāļēāļĢāļ­āļąāļ›āđ‚āļŦāļĨāļ”āđāļĨāļ°āļˆāļąāļ”āļŦāļēāđƒāļŦāđ‰āđ‚āļ”āļĒāļ•āļĢāļ‡āļˆāļēāļ Shamanth Rao āļŦāļĢāļ·āļ­āļžāļąāļ™āļ˜āļĄāļīāļ•āļĢāđāļžāļĨāļ•āļŸāļ­āļĢāđŒāļĄāļžāļ­āļ”āđāļ„āļŠāļ•āđŒāļ‚āļ­āļ‡āļžāļ§āļāđ€āļ‚āļē āļŦāļēāļāļ„āļļāļ“āđ€āļŠāļ·āđˆāļ­āļ§āđˆāļēāļĄāļĩāļšāļļāļ„āļ„āļĨāļ­āļ·āđˆāļ™āđƒāļŠāđ‰āļ‡āļēāļ™āļ—āļĩāđˆāļĄāļĩāļĨāļīāļ‚āļŠāļīāļ—āļ˜āļīāđŒāļ‚āļ­āļ‡āļ„āļļāļ“āđ‚āļ”āļĒāđ„āļĄāđˆāđ„āļ”āđ‰āļĢāļąāļšāļ­āļ™āļļāļāļēāļ• āļ„āļļāļ“āļŠāļēāļĄāļēāļĢāļ–āļ›āļāļīāļšāļąāļ•āļīāļ•āļēāļĄāļ‚āļąāđ‰āļ™āļ•āļ­āļ™āļ—āļĩāđˆāđāļŠāļ”āļ‡āđ„āļ§āđ‰āļ—āļĩāđˆāļ™āļĩāđˆ https://th.player.fm/legal

Our guest in today’s episode is Matt Emery, Product Manager & Consultant at Turbine Games Consulting.

Matt has extensive experience with over 750 A/B tests across gaming genres – and across retention, monetization, and game development. In this episode, he delves into the key takeaways from these tests and how to audit and improve mobile games.
Check out the show notes here: https://mobileuseracquisitionshow.com/episode/750-tests-matt-emery-turbine/
KEY HIGHLIGHTS
📍Product Market Fit (PMF) is vital; optimization won’t fix fundamental PMF issues.
📈 Analyze CPI vs. LTV to identify growth opportunities.
🔑 Defining PMF for games involves competitive retention and CPI thresholds.
🗂ïļ Prioritize improving retention over monetization for struggling games.
⚖ïļ Balance monetization to enhance retention without compromising user experience.
📌 Casual games are easier to optimize due to lower complexity.
**
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

  continue reading

271 āļ•āļ­āļ™

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