āļāļāļāđāļĨāļāđāļāđāļ§āļĒāđāļāļ Player FM !
ðĄLearnings from 750+ AB tests with Matthew Emery (Product Manager & Consultant at Turbine Games Consulting.)ðŊ
Manage episode 398699539 series 2575608
Our guest in todayâs episode is Matt Emery, Product Manager & Consultant at Turbine Games Consulting.
Matt has extensive experience with over 750 A/B tests across gaming genres â and across retention, monetization, and game development. In this episode, he delves into the key takeaways from these tests and how to audit and improve mobile games.
Check out the show notes here: https://mobileuseracquisitionshow.com/episode/750-tests-matt-emery-turbine/
KEY HIGHLIGHTS
ðProduct Market Fit (PMF) is vital; optimization wonât fix fundamental PMF issues.
ð Analyze CPI vs. LTV to identify growth opportunities.
ð Defining PMF for games involves competitive retention and CPI thresholds.
ðïļ Prioritize improving retention over monetization for struggling games.
âïļ Balance monetization to enhance retention without compromising user experience.
ð Casual games are easier to optimize due to lower complexity.
**
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog
271 āļāļāļ
Manage episode 398699539 series 2575608
Our guest in todayâs episode is Matt Emery, Product Manager & Consultant at Turbine Games Consulting.
Matt has extensive experience with over 750 A/B tests across gaming genres â and across retention, monetization, and game development. In this episode, he delves into the key takeaways from these tests and how to audit and improve mobile games.
Check out the show notes here: https://mobileuseracquisitionshow.com/episode/750-tests-matt-emery-turbine/
KEY HIGHLIGHTS
ðProduct Market Fit (PMF) is vital; optimization wonât fix fundamental PMF issues.
ð Analyze CPI vs. LTV to identify growth opportunities.
ð Defining PMF for games involves competitive retention and CPI thresholds.
ðïļ Prioritize improving retention over monetization for struggling games.
âïļ Balance monetization to enhance retention without compromising user experience.
ð Casual games are easier to optimize due to lower complexity.
**
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog
271 āļāļāļ
āļāļļāļāļāļāļ
×āļāļāļāđāļāļāļĢāļąāļāļŠāļđāđ Player FM!
Player FM āļāļģāļĨāļąāļāļŦāļēāđāļ§āđāļ