Using Events in B2B Marketing with Shanondoah Nicholson
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In this episode, I am sitting down with Shanondoah Nicholson, event professional & podcaster, to chat about Using Events in B2B Marketing. Shanondoah shares tips on how to plan successful corporate meetings and conferences.
She has been working in B2B marketing for over 10 years, planning small and large scale events to help drive business goals. She is the host of the Beyond the BEO podcast, an industry podcast for CMPs. In her spare time she has almost completed her MBA in Social Impact from the University of Fredericton, and in her actual spare time she and her husband play copious amounts of trivia.
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