How to Design the Perfect Content Strategy for Your Business

The Matt Johnston Show

"What's the ROI of hugging your mom"? One of many killer quotes by Melanie Deziel, who was our guest on the podcast this week. Melanie and I had a spirited conversation about content strategy, how to know what's right for you, and where to put your resources, particularly when it comes to video. This is one of the best conversations we've had on the podcast make sure to check this one out! Melanie is a keynote speaker, author, award-winning branded content creator, and lifelong storyteller. She's also the founder of StoryFuel, which teaches marketers, publishers, creators and companies of all sizes how to tell better brand stories. Her debut book, the Content Fuel framework, comes out February 24th and will share her repeatable framework for generating unlimited content ideas. In addition to her work as first editor of brand content at The New York Times’s T Brand Studio, Melanie was one of the founders of The Huffington Post’s Brand Storytelling team and is the former Director of Creative Strategy for Time Inc. Find out everything about her on storyfuel.co. Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8) Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo) Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj) Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/) LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/) YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw (https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw) Hit me up! [email protected] For show or agency inquiries: [email protected] https://my.captivate.fm/www.guidesocialglobal.com (www.guidesocialglobal.com) https://my.captivate.fm/www.mattjohnstononline.com (www.mattjohnstononline.com)