Is your data safe? HubSpot's Hack Creates Concerns

The Marketing Automation Moment Podcast

HubSpot’s recent data hack raises serious questions about the safety and security of our data. Mike and Hannah discuss the implications of this data breach and what it could mean for both marketers and businesses.

They also talk about the latest updates from Salesforce’s Summer 24 release, share their insights on effective strategies for lead conversion, and discuss the considerations marketers should keep in mind when deciding between marketing automation platforms and dedicated social media scheduling platforms.

Catch up with Napier’s latest on-demand webinar “Segmentation Secrets: 9 Ways to Target the Right Audience”: https://napier-partnership-limited.webinargeek.com/segmentation-secrets-9-ways-to-target-the-right-audience

Acton Webinar “Crafting A Modern Love Lead Story: Strategies for Effective Lead to Pipeline Conversion”: https://success.act-on.com/acton/fs/blocks/showLandingPage/a/9883/p/p-0c7b/t/page/fm/0

About Napier

Napier is a PR-lead, full service marketing agency that specialises in the B2B technology sector. We work closely with our clients to build campaigns, focusing on achieving results that have a significant positive impact on their businesses and which, above all, ensure maximum return on their investment.

About Mike Maynard

Mike is the Managing Director/CEO of Napier, a PR and marketing agency for B2B technology companies. A self-confessed geek who loves talking about technology, he believes that combining the measurement, accountability and innovation that he learnt as an engineer with a passion for communicating ensures Napier delivers great campaigns and tangible return on investment.

About Hannah Wehrly

Hannah is the Head of Business Development and Marketing at Napier and leads on pitching, proposal writing, lead nurturing, email marketing, social media and content creation. Hannah joined the Napier team back in 2017 as a Marketing Specialist after completing her degree in Marketing and Communications, and her role focuses on developing new relationships with potential clients.

Time Stamps

[00:53.4] – Mike and Hannah discuss the recent HubSpot hack and what this could mean for marketers.

[04:34.6] – Hannah talks about Salesforce’s Summer 24 releases, including the Einstein AI tool and their new large language model.

[10:17.6] – Mike and Hannah talk about a recent Acton webinar and strategies for lead conversion.

[13:13.1] – Insightful tip of the week: should marketers use their marketing automation for social media scheduling and analytics?

Follow Mike and Hannah:

Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/

Hannah Wehrly on LinkedIn: https://www.linkedin.com/in/hannah-wehrly-b0706a107/

Napier website: https://www.napierb2b.com/

Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/

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Want more? Check out Napier’s other podcast – Marketing B2B Technology: https://podcasts.apple.com/gb/podcast/marketing-b2b-technology/id1485417724