Why is Our Attraction Still Buying Ads on Broadcast TV?
Manage episode 386183101 series 3531629
Should zoos, aquariums, museums and gardens move their TV advertising dollars away from broadcast TV and into streaming TV? Jenny makes the case for keeping broadcast television in your marketing plan. She also dives into best practices on planning and buying streaming TV (OTT, CTV).
We discuss...
- Look at TV and Online Video as two different tactics in your marketing plan
- The reasons why not to abandon broadcast TV just yet
- What questions to ask when you are buying streaming TV
This podcast is produced by attend media.
attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media
Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com
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