REDEFINING THE NORM – Authentic Marketing Strategies for Law Firms

The MARKETER Podcast with Monte Clark

Think of the most boring marketing job you could have. Was it marketing anything at a law firm? Had to be in your top five. You’re not alone, and this issue extends beyond the legal industry. Today, I’m joined by Jeff Nischwitz, Partner at Bochner Law Firm, and Ariel Tilayoff, Marketing Director at Demesmin and Dover Law Firm, to discuss how they’re disrupting legal marketing with authentic, relatable messaging. Discover how avoiding industry jargon and focusing on deeper client connections will transform an organization. If you're a marketer or business owner looking to stand out in a saturated market, don't miss this insightful conversation!

This episode was produced and sponsored by Abound Social. Video podcasting is the most powerful marketing and sales tool out there. But...it's so much work! Not any more. You bring the guest, and do the rest. You get a dedicated producer, help while recording, coaching, full video episodes edited and published, social media posts, and even a custom website for your show! Ready to drive opportunity for your brand? Visit https://aboundsocial.com to get started.

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1. Marketing for Law Firms (00:00:00)

2. Building Trust Through Personalized Legal Marketing (00:07:52)

3. Personalizing Branding for Law Firm Clients (00:16:05)

4. Business Owners and Authenticity in Content (00:26:37)

5. Importance of Testimonials in Marketing (00:37:05)