5 Things Stopping Manufacturers From Making Great Content w/ Rose Hansen and James Boeckmann

The Manufacturing Executive

In this conversation, Gorilla 76 Content Director James Boeckmann and Gorilla 76 Senior Writer Rose Hansen go deep on content marketing for manufacturers. Collectively, these two journalists have interviewed hundreds of subject matter experts in the manufacturing sector – from owners to engineers to technical experts on the shop floor. Both have extracted vast amounts of knowledge from the brains of these experts, packaged it up as written content time and time again, and watched it drive growth for a wide variety of manufacturing organizations. In this discussion, they'll specifically dive into five things that are holding today's B2B manufacturers back from creating exceptional content. And they'll explain why now is the right time to change that.