As a service business, WTF should I be doing for Black Friday?

The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram Ads

Feeling confused about Black Friday? Wondering if you should jump on the bandwagon or sit this one out? Or maybe Small Business Saturday is a better option? And if you do an offer, should you use ads to promote it?! Don't worry, I've got you covered. Pour yourself a cuppa and let's dive into the world of Black Friday for service-based businesses.

Here's what we're sipping on today:

• The great debate: To Black Friday or not to Black Friday? 🤔
• Should you discount (and by how much?!)
• Selling high ticket for Black Friday without devaluing your time
• Should you use ads to promote your offer? (Spoiler: It depends!)

Whether you're planning to offer a cheeky discount, add some irresistible value, or launch a limited-time offer, this episode will give you the confidence to create a Black Friday campaign that's as enticing as a perfectly brewed cuppa on a chilly autumnal morning.

Ready to turn your Black Friday from meh to magnificent? Let's dive in! 🦁

If you enjoy the podcast, here are some ways you can continue the conversation:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

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