Positioning Your Brand for Success & Crafting your USP.

The Lebo Lion Show

What makes your brand Unique and stand out from the crowd? Do you know how to craft a million rand positioning statement that sets you up for success?

In this episode we talking about the difference between a positioning statement, your unique selling point, and a slogan. We talk about why these are important for crafting a successful brand and we share tools that you can use to achieve this.

Positioning Statement Format (discussed in the podcast) ;

We offer [PRODUCT/SERVICE] for [TARGET MARKET] to [VALUE PROPOSITION].

Unlike [THE ALTERNATIVE], we [KEY DIFFERENTIATOR].

Enjoy the episode.