Episode 6: Mindset, Marketing, and Seeking Guidance

The Launch - Do's and Don'ts

Building a business or launching a product is a skill set just like any other. And if you lack experience then the best thing you can do for yourself and your business is to seek guidance. That is the opinion of today’s guest, Rudy Grippo. An expert in directing and developing marketing strategies, he has helped countless companies across various industries roll out successful marketing strategies — even during the COVID-19 pandemic. His company, Online Cultur, is a creative marketing agency that specializes in web design, web development, search engine optimization (SEO), social media, and video production, and helps its clients achieve success through digital marketing. Tuning in you’ll learn why having a good marketing strategy is critical to a successful product launch, why no product is good enough to ‘sell itself’, and how seeking out guidance can help you avoid common pitfalls and achieve exceptional results. We examine two contrasting case studies of marketing strategies during the pandemic, and why the company that sought out expert help was able to thrive while the other flailed. Rudy also provides expert insight on how entrepreneurs should approach their online presence, including how to choose which social media platforms to focus on, before sharing his views on AI as a marketing tool and why mindset is critical to your success as an entrepreneur. For a comprehensive look at how to approach your marketing strategy in the digital age and how to ensure you have the proper support, be sure to tune in to our conversation with Rudy!

Key Points From This Episode:

• Rudy’s expertise in directing and developing marketing strategies across industries.
• The most consistent reason entrepreneurs’ businesses don’t succeed.
• How being underfunded and not seeking advice can undermine your marketing strategy.
• The most important thing businesses can do prior to launch: seek guidance.
• An illustrative example of how Rudy constructed an effective marketing strategy for one of his clients during the COVID-19 pandemic.
• His insights on an unsuccessful marketing strategy that was instituted during the pandemic and the factors that caused it to fail.
• Why marketing is critical to your relevance.
• The importance of websites and how they showcase your capability.
• A rundown of Search Engine Optimization (SEO) and how to establish your online presence.
• Insight into how Rudy improves SEO for his clients.
• The role of social media and how to determine which platforms you should be utilizing.
• Why you need to establish an online presence on more than one platform.
• How to determine whether you are reaching your target audience.
• The biggest asset to business owners in the digital landscape.
• Rudy’s views on the usefulness and limitations of AI as a marketing tool.
• Your mindset as an entrepreneur and the critical role it plays in a successful product launch.
• The immense value of having a counselor, mentor, or coach.

Links Mentioned in Today’s Episode:

Online Cultur

Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork

Lynn Donaldson on LinkedIn

Email Lynn Donaldson

ConnectA Strategic Solutions Group

ConnectA Strategic Solutions Group on LinkedIn

ConnectA Strategic Solutions Group on Facebook