Isabel Lara, Ensuring Consistency in the Message

The Latino Majority

As chief communications officer at National Public Radio (NPR), Isabel Lara ensures there’s a unified brand voice at the trusted news institution—one that acknowledges all voices, all accents, and all experiences. A Venezuelan immigrant who came to the United States 20 years ago, Lara has already spent considerable time walking the halls of media companies and museums. What’s been made crystal clear during her journey is that “the Latino story is part of the American story.”